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To build a world-class company through reliability and be a great place to work.

To make our company a global icon, the best in class in what we do. The products and services we offer should be comparable to the best internationally. Our business processes and systems should set a benchmark for others. We should earn the respect of our competitors and be loved by our stakeholders. Our company should be the most preferred company to work for any employee. Where he/she feels like an owner, is able to live his/her dreams, fulfill his/her professional goals and enjoy themselves while doing so.

Customers are the reason for our existence and continuous growth. Every decision we take should add value to our customers. We will try to anticipate, as well as meet their needs. 'We will deliver what we promise and we will not promise what we cannot deliver'. Our endeavor shall be to create a rewarding experience, every time a customer interacts or transacts with us.

We shall make sure that the products and services we offer and the commitment we make to our stakeholders are most reliable. In all our actions and in our behaviour, we shall be perceived and seen as a reliable company.

Every EMCOite working on any business process should work like an owner of that particular process. The success and failure of that process should create joy or pain for him personally. He should consider himself responsible for the process and work to the best of his ability and leave a stamp of personal quality on it.

As we are in a highly competitive environment we shall be judged by results achieved and not be content by merely good intention and sincere efforts. We should achieve our results with utmost grit and determination against all odds. Meeting a target would be the minimum expectation, beating the target should always be our endeavor.

We shall endeavour to continuously build trust, in our dealings with all our stakeholders. We shall strive relentlessly to create faith amongst ourselves through our actions. We shall be perceived as a company with people of high integrity which should be built on a solid foundation of trust and reliability. When this becomes a culture of the organization, EMCOites will know how to respond to a particular situation when faced with an ethical dilemma.

We should create a work culture where openness to dialogue, expressing one's point of view frankly is encouraged. Every concept, every idea, every system or process can be subjected to this test by anyone in the company without fear. We shall be transparent in providing reliable and pertinent information for enabling an objective assessment of our financial, environmental and social performance.